A Theoretical Analysis of the Lean Start-up Method

Onesun Steve Yoo · Tingliang Huang · Kenan Arifoğlu

24 citations0/0 files storedMarketing Science

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Business Strategies and Innovation Entrepreneurship Studies and Influences Innovation and Knowledge Management

Abstract

This paper analyzes the build-test-learn cycle of the lean start-up method (LSM) using an analytical model to understand its microfoundation and how best to implement it.

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References

2001Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency 2002A critical look at technological innovation typology and innovativeness terminology: a literature review 1978Conjoint Analysis in Consumer Research: Issues and Outlook 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice 2001Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency 2016Dynamic Capabilities and Organizational Agility: Risk, Uncertainty, and Strategy in the Innovation Economy 2001The Venture Capital Revolution 1990Stage-gate systems: A new tool for managing new products

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