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The Demand for Direct Mail in Portugal · Study

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ChapterThe Demand for Direct Mail in Portugal

Sérgio Chilra Lagao2001

Chapter2001

The Demand for Direct Mail in Portugal

Sérgio Chilra Lagao

6 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Market Behavior and Pricing

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References

1983Limited-dependent and qualitative variables in econometrics 1973Transcendental Logarithmic Production Frontiers 1961Capital-Labor Substitution and Economic Efficiency 1994Qualitative Response Models: A Survey 1985Limited-Dependent and Qualitative Variables in Econometrics.1971An Application of the Shephard Duality Theorem: A Generalized Leontief Production Function 1972The economics of advertising 1973The Economics of Advertising.

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Year2001

Typechapter

Published2001-01-01

VenueSpringer eBooks

Languageen

Citations6

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-1-4615-1671-2_13

openalex_workW31344414

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