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The Effects of Brand Image and Product Quality on Purchase Decisions
6 references·2 citing·38 second hop
The Effects of Brand Image and Product Quality on Purchase Decisions (2021)The Effects of Brand Image and Product Qu…The moderating role of personal cultural values on consumer ethnocentrism in developing countries: The case of Brazil and Russia (2019)The moderating role of person…Empirical developments in career construction theory (2018)Empirical developments in car…Exploring the effectiveness of foreign brand communication: Consumer culture ad imagery and brand schema incongruity (2017)Exploring the effectiveness o…Exploring Factors That Affect Usefulness, Ease Of Use, Trust, And Purchase Intention In The Online Environment (2015)Exploring Factors That Affect…Internal capabilities, external networks, and performance: a study on technology‐based ventures (2001)Internal capabilities, extern…Ghazali's Unique Unknowable God. A Philosophical Critical Analysis of Some of the Problems Raised by Ghazali's View of God as Utterly Unique and Unknowable (1968)Ghazali's Unique Unknowable G…Enhancing Brand Value Through Circular Economy Service Quality: The Mediating Roles of Customer Satisfaction, Brand Image, and Customer Loyalty (2025)Enhancing Brand Value Through…Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries (2024)Evaluating Consumer Preferenc…Understanding Attitudes and Predicting Social Behavior (1980)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The moderating role of trust and commitment between consumer purchase intention and online shopping behavior in the context of Pakistan (2019)COVID-19: fear appeal favoring purchase behavior towards personal protective equipment (2020)Customer engagement and purchase intention in live-streaming digital marketing platforms (2021)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Firm Resources and Sustained Competitive Advantage (1991)Managing Resources: Linking Unique Resources, Management, and Wealth Creation in Family Firms (2003)Firm resources and sustained competitive advantage (2004)Social Capital, Networks, and Knowledge Transfer (2005)Entrepreneurial Orientation and Business Performance: An Assessment of past Research and Suggestions for the Future (2009)Consumer Evaluations of Brand Extensions (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Multiple consumer identities and the crossover effect of the EU identity in predicting domestic and foreign product preferences (2018)Does packaging influence taste and quality perceptions across varying consumer demographics? (2020)Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects Consumers’ Use of the Global Brand Halo (2020)Career Choice and Development. (1986)Career Adapt-Abilities Scale: Construction, reliability, and measurement equivalence across 13 countries (2012)Career Development and Counseling: Putting Theory and Research to Work (2020)Employability profiles of higher education graduates: a person-oriented approach (2020)The university-to-work transition: responses of universities and organizations to the COVID-19 pandemic (2021)The Influence of College Students’ Core Self-evaluation on Job Search Outcomes: Chain Mediating Effect of Career Exploration and Career Adaptability (2022)On the Evaluation of Structural Equation Models (1988)Cultures and Organizations: Software of the Mind. (1993)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The effect of religious commitment and global identity on purchase intention of luxury fashion products: A cross-cultural study (2021)Consumer Perceptions of Sustainable Development Goals: Conceptualization, Measurement and Contingent Effects (2022)Psychological empowerment and creative performance: Mediating role of thriving and moderating role of competitive psychological climate (2023)The analytic hierarchy process—what it is and how it is used (1987)Decision making with the analytic hierarchy process (2008)How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)PENGARUH RELIGIUSITAS, STATUS SOSIAL EKONOMI DAN LOVE OF MONEY PADA PERSEPSI ETIS MAHASISWA AKUNTANSI (2018)Pengaruh E-Security dan E-Service Quality Terhadap E-Repurchase Intention Dengan E-Satisfaction Sebagai Variabel Intervening Pada Konsumen E-Commerce Lazada di Fisip Undip (2020)Service Quality (SERVQUAL) Dimensions on Customer Satisfaction: Empirical Evidence from Bank Study (2021)
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References

  • 2001Internal capabilities, external networks, and performance: a study on technology‐based ventures2,018 cited
  • 2015Exploring Factors That Affect Usefulness, Ease Of Use, Trust, And Purchase Intention In The Online Environment312 cited
  • 2018Empirical developments in career construction theory154 cited
  • 2019The moderating role of personal cultural values on consumer ethnocentrism in developing countries: The case of Brazil and Russia87 cited
  • 1968Ghazali's Unique Unknowable God. A Philosophical Critical Analysis of Some of the Problems Raised by Ghazali's View of God as Utterly Unique and Unknowable54 cited
  • 2017Exploring the effectiveness of foreign brand communication: Consumer culture ad imagery and brand schema incongruity39 cited

Cited by

  • 2025Enhancing Brand Value Through Circular Economy Service Quality: The Mediating Roles of Customer Satisfaction, Brand Image, and Customer Loyalty24 cited
  • 2024Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries10 cited

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