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Omnichannel in FMCG: Digitally Enhancing Retail Consumer Journey · Study

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ChapterOmnichannel in FMCG: Digitally Enhancing Retail Consumer Journey

Filipe Rodrigues2021

Chapter2021

Omnichannel in FMCG: Digitally Enhancing Retail Consumer Journey

Filipe Rodrigues · Ana Isabel Coelho

8 citations·0/0 files stored·Smart innovation, systems and technologies

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Digital Innovation in Industries

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References

2004Co-creation experiences: The next practice in value creation 2016Understanding Customer Experience Throughout the Customer Journey 2009Customer Experience Creation: Determinants, Dynamics and Management Strategies 2015From Multi-Channel Retailing to Omni-Channel Retailing 2004The Paradox of Choice: Why More Is Less 1985A Role Theory Perspective on Dyadic Interactions: The Service Encounter 2007How to Sustain the Customer Experience:1993Consumer Behavior: Buying, Having and Being

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2024The role of value co-creation on retailer loyalty and omni-channel shopping frequency

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Details

Year2021

Typechapter

Published2021-01-01

VenueSmart innovation, systems and technologies

ISSN-L2190-3018

Languageen

Citations8

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1007/978-981-33-4183-8_30

openalex_workW3135612919

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