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Omnichannel in FMCG: Digitally Enhancing Retail Consumer Journey
16 references·1 citing·41 second hop
Omnichannel in FMCG: Digitally Enhancing Retail Consumer Journey (2021)Omnichannel in FMCG: Digitally Enhancing …Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…Creating Enduring Customer Value (2016)Creating Enduring Customer Va…Understanding Customer Experience (2015)Understanding Customer Experi…From Multi-Channel Retailing to Omni-Channel Retailing (2015)From Multi-Channel Retailing …Trust, Satisfaction, and Online Repurchase Intention: The Moderating Role of Perceived Effectiveness of E-Commerce Institutional Mechanisms1 (2014)Trust, Satisfaction, and Onli…Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing (2014)Introduction to the Special I…This is Service Design Thinking: Basics – Tools – Cases (2012)This is Service Design Thinki…Innovations in Retail Business Models (2011)Innovations in Retail Busines…Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions (2009)Key Issues in Multichannel Cu…Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Customer Experience Creation:…How to Sustain the Customer Experience: (2007)How to Sustain the Customer E…The Paradox of Choice: Why More Is Less (2004)The Paradox of Choice: Why Mo…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Building Great Customer Experiences (2002)Building Great Customer Exper…Consumer Behavior: Buying, Having and Being (1993)Consumer Behavior: Buying, Ha…A Role Theory Perspective on Dyadic Interactions: The Service Encounter (1985)A Role Theory Perspective on …The role of value co-creation on retailer loyalty and omni-channel shopping frequency (2024)The role of value co-creation…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Tacit Dimension (1997)Customer experience quality: an exploration in business and consumer contexts using repertory grid technique (2010)Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes (2012)Customer experience management: toward implementing an evolving marketing concept (2015)What Is Meant by Services? (1966)An Investigation into the Determinants of Customer Satisfaction (1982)Customer satisfaction, customer retention, and market share (1993)The Management of Customer-Contact Service Employees: An Empirical Investigation (1996)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Mind, Self, and Society (2015)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The experience economy: work is theatre & every business a stage (1999)Co‐creating unique value with customers (2004)Managing the co-creation of value (2007)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Engagement (2011)The Market Valuation of Internet Channel Additions (2002)Digital marketing: A framework, review and research agenda (2016)Digital economy: An innovation driver for total factor productivity (2021)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Commitment-Trust Theory of Relationship Marketing (1994)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Designing conceptual articles: four approaches (2020)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Consumer perceived value: The development of a multiple item scale (2001)Evolving to a New Dominant Logic for Marketing (2003)Customer engagement in service (2017)Business ethics, corporate social responsibility, and brand attitudes: An exploratory study (2018)Beyond Money (2004)Handbook of Motivation at School (2009)The weirdest people in the world? (2010)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Customer Experience Management in Retailing: Understanding the Buying Process (2009)How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)Experience Marketing: Concepts, Frameworks and Consumer Insights (2011)Ensuring Supply Chain Resilience: Development and Implementation of an Assessment Tool (2013)The role of the rural tourism experience economy in place attachment and behavioral intentions (2014)
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References

  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2009Customer Experience Creation: Determinants, Dynamics and Management Strategies3,138 cited
  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,598 cited
  • 2004The Paradox of Choice: Why More Is Less2,512 cited
  • 1985A Role Theory Perspective on Dyadic Interactions: The Service Encounter2,003 cited
  • 2007How to Sustain the Customer Experience:1,784 cited
  • 1993Consumer Behavior: Buying, Having and Being1,744 cited
  • 2016Creating Enduring Customer Value827 cited
  • 2015Understanding Customer Experience805 cited
  • 2012This is Service Design Thinking: Basics – Tools – Cases798 cited
  • 2014Trust, Satisfaction, and Online Repurchase Intention: The Moderating Role of Perceived Effectiveness of E-Commerce Institutional Mechanisms1769 cited
  • 2014Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing724 cited
  • 2009Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions615 cited
  • 2011Innovations in Retail Business Models

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593 cited
  • 2002Building Great Customer Experiences568 cited
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    • 2024The role of value co-creation on retailer loyalty and omni-channel shopping frequency7 cited