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Abstract This work empirically examines the importance of the internalization of a quality standard for environmental sustainable development in Spanish hotels. It aims to examine the direct relationships between the internalization of a quality standard and environmental practices and performance and the mediating role of environmental practices on the relationship between the internalization of a quality standard and environmental performance. The work uses a sample of 176 hotels and applies the partial least squares (PLS) approach to test these relationships. The results show that (a) the internalization of a quality standard (through daily practices and continuous improvement) is positively related to environmental practices and performance and (b) environmental practices partially mediate the relationship between the internalization of a quality standard and environmental performance. The study extends the literature by explaining that the internalization of a quality standard strengthens environmental sustainable development.
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