Social media usage behaviours of religious tourists: The cases of the Vatican, Mecca, and Jerusalem

Meltem Caber · Netanel Drori · Tahir Albayrak · Ram Herstein

23 citations0/0 files storedInternational Journal of Tourism Research

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Religious Tourism and Spaces Diverse Aspects of Tourism Research Media, Religion, Digital Communication

Abstract

Abstract The study examines social media (SM) usage preferences of religious tourists, their motivations for sharing travel experiences on SM, and the motivational differences by demographics and SM usage characteristics. Employing three field studies in the Vatican, Mecca, and Jerusalem, we show that instant messaging applications were the most popular SM platforms for all religious groups. In addition, motivation for experience sharing on SM differed by age, visit frequency to destination, religiosity level, and SM usage experience. Although there were significant differences between the groups in terms of using SM to share their travel experience, 'maintaining social connections & friendships' was identified as the most important motive for all.

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References

2009Social media: The new hybrid element of the promotion mix 2009Role of social media in online travel information search 2013You are what you can access: Sharing and collaborative consumption online 2013Social Media in Tourism and Hospitality: A Literature Review 2014Motivations for sharing tourism experiences through social media 2012From e-commerce to social commerce: A close look at design features 2010Religiosity as Identity: Toward an Understanding of Religion From a Social Identity Perspective 2013A Typology of Technology‐Enhanced Tourism Experiences

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