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Digital advertising policy acceptance by out-of-home advertising firms: a combination of TAM and TOE framework
16 references·13 citing·26 second hop
Digital advertising policy acceptance by out-of-home advertising firms: a combination of TAM and TOE framework (2021)Digital advertising policy acceptance by …The Process of Innovation Assimilation by Firms in Different Countries: A Technology Diffusion Perspective on E-Business (2006)The Process of Innovation Ass…A meta-analysis of the technology acceptance model: Investigating subjective norm and moderation effects (2006)A meta-analysis of the techno…A meta-analysis of the technology acceptance model (2006)A meta-analysis of the techno…Post-Adoption Variations in Usage and Value of E-Business by Organizations: Cross-Country Evidence from the Retail Industry (2005)Post-Adoption Variations in U…User Acceptance of Information Technology: Toward A Unified View1 (2003)User Acceptance of Informatio…Why do people use information technology? A critical review of the technology acceptance model (2002)Why do people use information…Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage1 (2000)Time Flies When You’re Having…A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)A Theoretical Extension of th…Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Innovation, Market Orientatio…A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology (1998)A Conceptual and Operational …Understanding Information Technology Usage: A Test of Competing Models (1995)Understanding Information Tec…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)User Acceptance of Computer T…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…The diffusion of innovations (1983)The diffusion of innovationsBelief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Behavioural and innovative traits driving digital transformation and competitive advantage: the role of entrepreneurship orientation (2025)Behavioural and innovative tr…Predicting restaurants’ surplus food platform continuance: Insights from the combined use of PLS-SEM and NCA and predictive model comparisons (2024)Predicting restaurants’ surpl…Investigating digital marketing readiness among tourism firms: an emerging economy perspective (2024)Investigating digital marketi…Evolution of TAM (2024)Evolution of TAMAnalysing the influence of digital strategy and innovation on MSMEs' performance in emerging countries (2024)Analysing the influence of di…Adopting AI Advertising Creative Technology in China: A Mixed Method Study Through the Technology-Organization-Environment (TOE) Framework, Perceived Value and Ethical Concerns (2024)Adopting AI Advertising Creat…The role of self-efficacy and firm size in the online advertising services continuous adoption intention: Theory of planned behavior approach (2023)The role of self-efficacy and…The Determinants of Cloud Computing Vision and Its Impact on Cloud Accounting Adoption in SMBs (2023)The Determinants of Cloud Com…Exploring the Mediating Role of Willingness to Continue in AI-based Data Analytics Adoption in Audit Firms (2023)Exploring the Mediating Role …Digital Development Influencing Mechanism on Green Innovation Performance: A Perspective of Green Innovation Network (2023)Digital Development Influenci…Aceptación de la tecnología y su relación con el desempeño laboral de los teletrabajadores (2023)Aceptación de la tecnología y…Perceived benefits and post-adoption usage of education management information system (2021)Perceived benefits and post-a…Determinants of adoption of computer‐assisted audit tools and techniques among internal audit units in Ghana (2021)Determinants of adoption of c…The Logic of Scientific Discovery. (1959)Diffusion of Innovations (1963)Information Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation (1999)Localization of Knowledge and the Mobility of Engineers in Regional Networks (1999)Strategies for Theorizing from Process Data (1999)Boston Studies in Philosophy of Science (2012)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Self-Efficacy: The Exercise of Control (1999)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Self-efficacy mechanism in human agency. (1982)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)The theory of planned behavior (1991)The DeLone and McLean Model of Information Systems Success: A Ten-Year Update (2003)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Pricing: Making Profitable Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Understanding Attitudes and Predicting Social Behavior (1980)Older Adults' Reasons for Using Technology while Aging in Place (2015)Diffusion of Innovations 1 (2019)Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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References

  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 2003User Acceptance of Information Technology: Toward A Unified View144,945 cited
  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
  • 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies22,991 cited
  • 1995Understanding Information Technology Usage: A Test of Competing Models8,810 cited
  • 1983The diffusion of innovations6,164 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 2000Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage14,725 cited
  • 2002Why do people use information technology? A critical review of the technology acceptance model4,200 cited
  • 1998Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination3,968 cited
  • 1998A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology3,573 cited
  • 2006A meta-analysis of the technology acceptance model2,903 cited
  • 2005Post-Adoption Variations in Usage and Value of E-Business by Organizations: Cross-Country Evidence from the Retail Industry

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1,722 cited
  • 2006A meta-analysis of the technology acceptance model: Investigating subjective norm and moderation effects1,656 cited
  • 2006The Process of Innovation Assimilation by Firms in Different Countries: A Technology Diffusion Perspective on E-Business1,436 cited
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