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Análise Estratégica de Tendências Socioculturais: uma triangulação de métodos científicos
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References

  • 1997Representation: Cultural representations and signifying practices.7,801 cited
  • 2002Visual methodologies: an introduction to the interpretation of visual materials2,161 cited
  • 2005How brands become icons: the principles of cultural branding1,287 cited
  • 2019Diffusion of innovations684 cited
  • 2008Approaches and Methodologies in the Social Sciences: A Pluralist Perspective436 cited
  • 2008A Cultural Approach to Branding in the Global Marketplace282 cited
  • 2010Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands274 cited
  • 2009Brand Management: Research, Theory and Practice253 cited
  • 2011A Typology of Consumption Communities69 cited
  • 2010The Trend Forecaster's Handbook60 cited
  • 2020On Trend: The Business of Forecasting the Future38 cited
  • 2013Marketing Semiotics: Signs, Strategies, and Brand Value32 cited
  • 2010Chief Culture Officer: How to Create a Living, Breathing Corporation29 cited
  • 2015Brand Meaning: Meaning, Myth and Mystique in Today’s Brands27 cited
  • 2020Cork as a Relevant Material in Fashion: A Study of Socio-Cultural Trends and a Semiotic Reading of the Cork-a-Tex Yarn2 cited

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