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Consumer brand engagement in the US–China trade war
16 references·1 citing·37 second hop
Consumer brand engagement in the US–China trade war (2021)Consumer brand engagement in the US–China…Mediation analysis in partial least squares path modeling (2016)Mediation analysis in partial…Customer engagement: the construct, antecedents, and consequences (2016)Customer engagement: the cons…Partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structu…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Customer Engagement: Explorin…Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Common Method Bias in Marketi…Consumer purchase intention for organic personal care products (2011)Consumer purchase intention f…Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…Demystifying customer brand engagement: Exploring the loyalty nexus (2010)Demystifying customer brand e…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…A review and meta-analysis of country-of-origin research (1999)A review and meta-analysis of…The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China (1998)The Animosity Model of Foreig…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Country-of-Origin Effects on Product Evaluations (1982)Country-of-Origin Effects on …Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…How CSR influences young Chinese consumers' purchase decisions towards Western brands: the moderating effect of consumer ethnocentrism (2022)How CSR influences young Chin…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)PLS-SEM: Indeed a Silver Bullet (2011)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers (2014)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)The Commitment-Trust Theory of Relationship Marketing (1994)Evolving to a New Dominant Logic for Marketing (2003)Advances in Consumer Research (2025)Structural Equations with Latent Variables. (1991)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in Public Management Studies (2014)Detecting Common Method Bias (2019)Enhancing consumer engagement in e-commerce live streaming via relational bonds (2020)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)On the Evaluation of Structural Equation Models (1988)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer engagement in online brand communities: a social media perspective (2015)Social media in marketing: A review and analysis of the existing literature (2017)Self-Reports in Organizational Research: Problems and Prospects (1986)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Common Method Bias in PLS-SEM (2015)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models (1982)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research (2017)Partial least squares structural equation modeling in HRM research (2018)Rethinking some of the rethinking of partial least squares (2019)Application of confirmatory factor analysis to the study of self-concept: First- and higher order factor models and their invariance across groups. (1985)A Practical Guide To Factorial Validity Using PLS-Graph: Tutorial And Annotated Example (2005)User Acceptance of Information Technology: Toward A Unified View1 (2003)
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References

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  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
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  • 2014Partial least squares structural equation modeling (PLS-SEM)11,717 cited
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  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
  • 2012Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies3,045 cited
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  • 1999A review and meta-analysis of country-of-origin research1,603 cited
  • 1998The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China

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1,545 cited
  • 2010Demystifying customer brand engagement: Exploring the loyalty nexus1,414 cited
  • 2011Consumer purchase intention for organic personal care products832 cited
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    • 2022How CSR influences young Chinese consumers' purchase decisions towards Western brands: the moderating effect of consumer ethnocentrism8 cited