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The role of visual presentation in cause-related marketing message processing in social network sites: a case for sports brands
16 references·3 citing·49 second hop
The role of visual presentation in cause-related marketing message processing in social network sites: a case for sports brands (2021)The role of visual presentation in cause-…Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Consumer Responses to Corpora…The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations (2006)The Effect of Corporate Socia…The impact of perceived corporate social responsibility on consumer behavior (2005)The impact of perceived corpo…Measuring Attitude toward the Brand and Purchase Intentions (2004)Measuring Attitude toward the…CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)CONGRUENCE EFFECTS IN SPONSOR…Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Does Doing Good Always Lead t…Determinants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent (2000)Consumers' Use of Persuasion …A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned (1998)A Typology of Consumer Respon…Company Advertising with a Social Dimension: The Role of Noneconomic Criteria (1996)Company Advertising with a So…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Altruism: A Review Of Recent Theory And Research (1990)Altruism: A Review Of Recent …Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Cause-Related Marketing: A Co…Advances in Consumer Research (1983)Advances in Consumer ResearchAre Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…The psychology of interpersonal relations. (1958)The psychology of interperson…Investigating the impact of brand vs cause interaction on cause related advertisements (2023)Investigating the impact of b…The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning (2022)The divergent effects of neat…Do efforts to address safety pay off? Evidence from the sharing economy in the post–pandemic world (2022)Do efforts to address safety …The Psychology of Interpersonal Relations. 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References

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877 cited
  • 2007Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing866 cited
  • 1996Company Advertising with a Social Dimension: The Role of Noneconomic Criteria689 cited
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    • 2022Do efforts to address safety pay off? Evidence from the sharing economy in the post–pandemic world13 cited
    • 2023Investigating the impact of brand vs cause interaction on cause related advertisements12 cited
    • 2022The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning8 cited