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ABSTRACTAbstractThis research piece takes a look into how Malaysian has been practicing craft and how it has been a success story. There are two main focuses of the research. The first is how Malaysian designers build and maintain a unique identity in the south- East Asia arena. This includes an in-depth analysis of practices hand coloring technique used by both emerging and established designers. The second focus is on material, techniques and applications, chemicals and how the government had been promoting in Malaysia. However, this research is important as there is little scholarly research on the Malaysian with emphasis on coloring techniques and applications in Nigeria, and non on the Nigeria designers and producers. A collective case study method is used to collate the data and is analyzed through an interpretive framework of a single case study. The industries that comprise the case study are Lynena and Kraft Holdings, a subsidiary Kraftangan Malaysia. However, key conclusions are that, it is the researcher hope and belief that a suggestion in form of developing a new method in colouring techniques and applications, promotions of skill acquisition programs, will be highly welcome.Keywords: Batik,Yoruba, Hand Colouring Techniques, Hand Colouring Techniques Applications, Nigeria1 - INTRODUCTION:Batik is a fabric dying method using wax / paste to create patterns and designs. This method makes use of a resist technique; applying areas of cloth with wax or paste (a dye-resistant substance) to prevent them from absorbing colors when the cloth is dipped into dye. Not only as a dye-resistant substance, the wax /paste applied is also used to control colors from spreading out from a particular area to create motif when the dye is painted. A method thought to be over a thousand years old, today; has taken on a much wider meaning. It can be referred to: cloth block printed with wax or Cloth decorated with hand-drawn designs. Cloth decorated with traditional designs without the use of the resist method .The use of has also extended from clothing to everything from home furnishings and table cloths to handicrafts.However, Wikipedia the free encyclopedia (2010) has provided evidence that there are modern questions of culture that are transferred into questions of identity. Various cultural studies and social theories investigate the cultural identity. In recent decades, a new form of identification has emerged. This new form of identification breaks down the understanding of the individual as a coherent whole subject to a collection of various cultural identifiers. (2010) further claimed that, these cultural identifiers examine the condition of the subject from a variety of aspects including: place, gender, race, history, nationality, language, sexual orientation, religious beliefs, ethnicity and aesthetics. Culture, as a social practice, is not something that individuals possess. Rather, it is a social process in which individuals participate, in the context of changing conditions. As a historical reservoir, culture is an important factor in shaping identity. Some critics of cultural identity argue that the preservation of cultural identity, being based upon difference, is a divisive force in society, and that cosmopolitanism gives individuals a greater sense of shared citizenship. That is not to always be divisive. When considering practical association in international society, states may share an inherent part of their 'make up' that gives common ground, and alternate means of identifying with each other. Examples can be taken from both old and contemporary world order.The main focus of this study is to determine what alternative method in batik production innovative designs or techniques which could be adopted by the Yoruba that could ensure adequate representation as a cultural identity?2 - LITERATURE REVIEW:The term is said to have been derived from the Malay word 'tik' which means 'to drip' or 'drop', Dunsmore (1996) but exactly where and when the technique was first practiced is uncertain. …
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