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Future Proof and Real-World Ready: The Role of Live Project-Based Learning in Students’ Skill Development
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References

  • 2014Strategies for Teaching Students to Think Critically929 cited
  • 2010Knowledge and Skill Requirements for Marketing Jobs in the 21st Century204 cited
  • 2012The Future of Marketing Education177 cited

Cited by

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  • 2024Enhancing academic integrity among students in GenAI Era:A holistic framework82 cited
  • 2021Analytics Capability in Marketing Education: A Practice-Informed Model52 cited
  • 2025When AI Wears Many Hats: The Role of Generative Artificial Intelligence in Marketing Education38 cited
  • 2024Leveraging Artificial Intelligence In Project-Based Service Learning To Advance Sustainable Development: A Pedagogical Approach For Marketing Education35 cited
  • 2024Transformative Marketing Education: Drivers, Outcomes, and Research Agenda28 cited
  • 2023Developing student's skills and work readiness: an experiential learning framework25 cited
  • 2025Re-Imagining Marketing Education for Career Readiness in the GenAI Era20 cited
  • 2024Would You Rather . . . a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics Courses18 cited
  • 2023Simulations or Client Projects? Aligning Social Media Skills Development to Industry Expectations11 cited
  • 2023Embedding Canva into the marketing classroom: a dialogic and social learning approach to classroom innovation

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10 cited
  • 2023The challenge of skill development through “experiencing” integrated marketing communications9 cited
  • 2023Social Media Marketing: A Commentary on Teaching and Learning in a Dynamic Field9 cited
  • 2025INTEGRATING GENERATIVE ARTIFICIAL INTELLIGENCE (GEnAI) IN A PROFESSIONAL SELLING COURSE: APPLICATION OF PROMPT ENGINEERING8 cited
  • 2023CULTIVATING CREATIVITY: ENHANCING CREATIVE CAPACITY THROUGH ONLINE MICROLEARNING8 cited
  • 2026Level of soft skills proficiency among hospitality management students in the Philippines0 cited