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The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship
16 references·1 citing·34 second hop
The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship (2021)The mediating role of brand credibility o…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)The Different Roles of Satisf…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)An Examination of the Nature …Power analysis and determination of sample size for covariance structure modeling. (1996)Power analysis and determinat…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Determinants of Long-Term Ori…Cultures and Organizations: Software of the Mind. (1993)Cultures and Organizations: S…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Theory of Industrial Organization. (1989)Theory of Industrial Organiza…The Theory of Industrial Organization (1988)The Theory of Industrial Orga…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Why customers buy an online product? The effects of advertising attractiveness, influencer marketing and online customer reviews (2023)Why customers buy an online p…Significance tests and goodness of fit in the analysis of covariance structures. (1980)Structural Equations with Latent Variables. (1991)Alternative Ways of Assessing Model Fit (1992)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Evaluating the use of exploratory factor analysis in psychological research. (1999)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Exchange and Power in Social Life (2017)Comparative fit indexes in structural models. (1990)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)A Model of Growth Through Creative Destruction (1992)General purpose technologies ‘Engines of growth’? (1995)International Norm Dynamics and Political Change (1998)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)Dimensionalizing Cultures: The Hofstede Model in Context (2011)Conservation of Resources in the Organizational Context: The Reality of Resources and Their Consequences (2017)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)
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References

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  • 1987Developing Buyer-Seller Relationships9,139 cited
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  • 1989Theory of Industrial Organization.5,142 cited
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  • 1997

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
4,788 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
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    • 2023Why customers buy an online product? The effects of advertising attractiveness, influencer marketing and online customer reviews31 cited