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RETRACTED: Experiential marketing: Will it affect customer citizenship behavior? An empirical study of multiple mediation model in Thailand
16 references·0 citing·26 second hop
RETRACTED: Experiential marketing: Will it affect customer citizenship behavior? An empirical study of multiple mediation model in Thailand (2021)RETRACTED: Experiential marketing: Will i…Partial Least Squares Structural Equation Modeling (2017)Partial Least Squares Structu…Estimation issues with PLS and CBSEM: Where the bias lies! (2016)Estimation issues with PLS an…A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A primer on partial least squ…A primer on partial least squares structural equation modeling (PLS-SEM) (2014)A primer on partial least squ…Customer Engagement (2011)Customer EngagementAn assessment of the use of partial least squares structural equation modeling in marketing research (2011)An assessment of the use of p…Structural Equation Modeling in Information Systems Research Using Partial Least Squares (2010)Structural Equation Modeling …Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer–Company Identificati…Proactive personality and career success. (1999)Proactive personality and car…Experiential Marketing (1999)Experiential MarketingThe partial least squares approach for structural equation modeling. (1998)The partial least squares app…Modern Methods for Business Research (1998)Modern Methods for Business R…The Satisfaction With Life Scale (1985)The Satisfaction With Life Sc…Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models (1982)Asymptotic Confidence Interva…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…An approach to environmental psychology (1974)An approach to environmental …On the Evaluation of Structural Equation Models (1988)PLS-SEM: Indeed a Silver Bullet (2011)Flow: the psychology of optimal experience (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Evolving to a New Dominant Logic for Marketing (2003)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Understanding Customer Experience Throughout the Customer Journey (2016)Society and the Adolescent Self-Image (1965)Social Indicators of Well-Being (1976)Subjective Well-Being (1984)Handbook of Positive Psychology (2001)Individual differences in two emotion regulation processes: Implications for affect, relationships, and well-being. (2003)Significance tests and goodness of fit in the analysis of covariance structures. (1980)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial least squares structural equation modeling (PLS-SEM) (2014)When to use and how to report the results of PLS-SEM (2018)User Acceptance of Information Technology: Toward A Unified View1 (2003)Evidence for a three-factor theory of emotions (1977)Seeking the Ideal Form: Product Design and Consumer Response (1995)Core affect and the psychological construction of emotion. (2003)Confidence Limits for the Indirect Effect: Distribution of the Product and Resampling Methods (2004)lavaan : An R Package for Structural Equation Modeling (2012)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Common Beliefs and Reality About PLS (2014)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)
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  • 2010Structural Equation Modeling in Information Systems Research Using Partial Least Squares1,659 cited
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