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ArticleOptimal pricing in social networks considering reference price effect

Yongrui Duan2021

Article2021

Optimal pricing in social networks considering reference price effect

Yongrui Duan · Yixuan Feng

19 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Digital Platforms and Economics

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References

1985Network externalities, competition, and compatibility 2006Competition in two-sided markets 2006Two-sided markets: a progress report 1985Standardization, Compatibility, and Innovation 1989Theory and research concerning social comparisons of personal attributes.2004The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions 2006Who's Who in Networks. Wanted: The Key Player 1999A Dynamic Model of Customers’ Usage of Services: Usage as an Antecedent and Consequence of Satisfaction

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2022Consumers’ choice of private label considering reference price and moderating effect 2022Product line and service pricing considering negative network effects 2022Price promotion considering the reference price effect and consumer loyalty: Competition between first-party and third-party retailers

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2018Competitive pricing strategies in social networksarticle · 8 shared references 2021Two-sided markets, pricing, and network effectschapter · 8 shared references 2021Duopoly Competition with Network Effects in Discrete Choice Modelsarticle · 7 shared references 2018A two‐period pricing model with intertemporal and horizontal reference price effectsarticle · 7 shared references 2022Reference price research in marketing: a bibliometric analysisarticle · 7 shared references 2021The Value of Price Discrimination in Large Social Networksarticle · 7 shared references

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Year2021

Typearticle

Published2021-03-18

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations19

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jretconser.2021.102527

openalex_workW3137948719

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