References

• 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
• 2001Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration2,080 cited
• 2000Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value1,157 cited
• 1997Loyalty programs and their impact on repeat-purchase loyalty patterns791 cited
• 1987Counting Your Customers: Who-Are They and What Will They Do Next?636 cited
• 2007The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty611 cited
• 2004The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention534 cited
• 2005“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model454 cited
• 2008A Hidden Markov Model of Customer Relationship Dynamics374 cited
• 2008Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of Status371 cited
• 2011Review of the theoretical underpinnings of loyalty programs274 cited
• 2005The current and future sales impact of a retail frequency reward program271 cited
• 2007Differential Effects of Preferential Treatment Levels on Relational Outcomes263 cited
• 2003The Impact of Frequent Shopper Programs in Grocery Retailing167 cited