SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Brand Love and Brand Hate: Integrating Emotions into Brand-Related Experiences and Loyalty
16 references·0 citing·40 second hop
Brand Love and Brand Hate: Integrating Emotions into Brand-Related Experiences and Loyalty (2021)Brand Love and Brand Hate: Integrating Em…Advances in Consumer Research (2025)Advances in Consumer ResearchInternational Journal of Business and Social Science (2018)International Journal of Busi…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…Confidence Limits for the Indirect Effect: Distribution of the Product and Resampling Methods (2004)Confidence Limits for the Ind…Principles and practice in reporting structural equation analyses. (2002)Principles and practice in re…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Structural equation modeling with AMOS: basic concepts, applications, and programming (2000)Structural equation modeling …Experiential Marketing (1999)Experiential MarketingDimensions of Brand Personality (1997)Dimensions of Brand Personali…Applications of structural equation modeling in marketing and consumer research: A review (1996)Applications of structural eq…A triangular theory of love. (1986)A triangular theory of love.Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models (1982)Asymptotic Confidence Interva…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Coefficient Alpha and the Internal Structure of Tests (1951)Coefficient Alpha and the Int…Social Learning Theory. (1978)Understanding Attitudes and Predicting Social Behavior (1980)Teacher job satisfaction and motivation to leave the teaching profession: Relations with school context, feeling of belonging, and emotional exhaustion (2011)Reliability estimation in a multilevel confirmatory factor analysis framework. (2013)Mediation analysis in partial least squares path modeling (2016)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Alternative Ways of Assessing Model Fit (1992)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)How to Write Up and Report PLS Analyses (2009)Specification, evaluation, and interpretation of structural equation models (2011)The Performance of RMSEA in Models With Small Degrees of Freedom (2014)Measurement and prediction (1950)Intraclass correlations: Uses in assessing rater reliability. (1979)The Pittsburgh sleep quality index: A new instrument for psychiatric practice and research (1989)The theory of planned behavior (1991)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Designing conceptual articles: four approaches (2020)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)lavaan : An R Package for Structural Equation Modeling (2012)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)In Search of Golden Rules: Comment on Hypothesis-Testing Approaches to Setting Cutoff Values for Fit Indexes and Dangers in Overgeneralizing Hu and Bentler's (1999) Findings (2004)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Using PLS path modeling in new technology research: updated guidelines (2016)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1951Coefficient Alpha and the Internal Structure of Tests43,892 cited
  • 2000Structural equation modeling with AMOS: basic concepts, applications, and programming17,968 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1982Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models12,786 cited
  • 2004Confidence Limits for the Indirect Effect: Distribution of the Product and Resampling Methods7,799 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2002Principles and practice in reporting structural equation analyses.4,724 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2018International Journal of Business and Social Science4,284 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1999Experiential Marketing2,989 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 1986A triangular theory of love.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2,611 cited
  • 1996Applications of structural equation modeling in marketing and consumer research: A review2,550 cited
  • Cited by

    No citing works inside the corpus for this window.