Is Sustainable Consumption Translated into Ethical Consumer Behavior?

Monica-Maria Tomșa · Andreea‐Ioana Romonţi‐Maniu · Mircea Andrei Scridon

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Environmental Sustainability in Business Ethics in Business and Education Consumer behavior in food and health

Abstract

Nowadays, sustainability is assumed to have high potential for promoting ethical consumer behavior. The aim of this study was to analyze the influence of sustainable behavior on consumer intention to be ethical when it comes to political, social, and environmental dimensions. Therefore, insightful results can be brought forward to explain consumer ethical behavior from a different perspective. Covariance structural equation modelling in AMOS was used for data analysis. Three antecedents, namely environmental, social, and economic dimensions of sustainable consumption, are found to have a significant and positive impact on intention to engage in ethically consumer behavior. In this context, companies seeking to proactively approach eco-friendly consumers will need to understand the complexity of the decision-making process of ethically minded consumers.

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1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2010Mindful consumption: a customer-centric approach to sustainability 2007Why Not Share Rather Than Own?2001Culture's Recent Consequences: Using Dimension Scores in Theory and Research 1992Consumer ethics: An investigation of the ethical beliefs of the final consumer 2010Sharing as a form of anti‐consumption? An examination of toy library users 2018Ethical consumer behaviour in Germany: The attitude‐behaviour gap in the green apparel industry 2017Measuring What Matters in Sustainable Consumption: An Integrative Framework for the Selection of Relevant Behaviors

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