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Research methods for business students, 8th ed
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  • 2022The relevance and impact of business schools: In search of a holistic view40 cited

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  • 2024To buy or not to buy? The impulse buying dilemma in livestream shopping36 cited
  • 2021CORPORATE SOCIAL RESPONSIBILITY AND BRAND MANAGEMENT: EVIDENCE FROM CARROLL’S PYRAMID AND TRIPLE BOTTOM LINE APPROACHES34 cited
  • 2020GUERRILLA MARKETING TRENDS FOR SUSTAINABLE SOLUTIONS: EVIDENCE FROM SEM-BASED MULTIVARIATE AND CONDITIONAL PROCESS APPROACHES31 cited
  • 2022Diversity, Equity, and Inclusion as the Future Workplace Ethics29 cited