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Optimal advertising for a generalized Vidale–Wolfe response model · Study

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ArticleOptimal advertising for a generalized Vidale–Wolfe response model

Yanwu Yang2021

Article2021

Optimal advertising for a generalized Vidale–Wolfe response model

Yanwu Yang · Baozhu Feng · Joni O. Salminen · Bernard J. Jim Jansen

13 citations·0/0 files stored·Electronic Commerce Research

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Marketing and Advertising Strategies Supply Chain and Inventory Management Consumer Market Behavior and Pricing

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References

2009Twitter power: Tweets as electronic word of mouth 2000Differential Games in Economics and Management Science 2015The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors 1962Optimal Advertising Policy under Dynamic Conditions 1976Optimal Advertising Policy Under Dynamic Conditions 2000Optimal Control Theory : Applications to Management Science and Economics 1957An Operations-Research Study of Sales Response to Advertising 2013On Brands and Word of Mouth

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Year2021

Typearticle

Published2021-03-20

VenueElectronic Commerce Research

ISSN-L1389-5753

Languageen

Citations13

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/s10660-021-09468-x

openalex_workW3139460871

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