SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Optimal advertising for a generalized Vidale–Wolfe response model
16 references·0 citing·42 second hop
Optimal advertising for a generalized Vidale–Wolfe response model (2021)Optimal advertising for a generalized Vid…The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors (2015)The Effect of Electronic Word…Investigating how Word-of-Mouth Conversations about Brands Influence Purchase and Retransmission Intentions (2015)Investigating how Word-of-Mou…Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance (2014)Investigating the Relationshi…Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment (2014)Effects of Internet Display A…On Brands and Word of Mouth (2013)On Brands and Word of MouthTwitter power: Tweets as electronic word of mouth (2009)Twitter power: Tweets as elec…Differential Games in Marketing (2004)Differential Games in Marketi…An Empirical Model of Advertising Dynamics (2003)An Empirical Model of Adverti…Optimal Control Theory : Applications to Management Science and Economics (2000)Optimal Control Theory : Appl…Differential Games in Economics and Management Science (2000)Differential Games in Economi…Advertising Pulsing Policies for Generating Awareness for New Products (1986)Advertising Pulsing Policies …Feature Article—Aggregate Advertising Models: The State of the Art (1979)Feature Article—Aggregate Adv…Dynamic Optimal Control Models in Advertising: a Survey (1977)Dynamic Optimal Control Model…Optimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…An Operations-Research Study of Sales Response to Advertising (1957)An Operations-Research Study …Organizational Information Requirements, Media Richness and Structural Design (1986)The theory of planned behavior (1991)Birds of a Feather: Homophily in Social Networks (2001)The Role of Marketer-Generated Content in Customer Engagement Marketing (2019)A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention (2020)Online purchase intention in Chinese social commerce platforms: Being emotional or rational? (2021)Conditional logit analysis of qualitative choice behavior (1972)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices (2008)Integrated marketing communications: From media channels to digital connectivity (2009)The Measurement of Observer Agreement for Categorical Data (1977)Statistical Methods for Meta-Analysis (1988)A Simple Model of Herd Behavior (1992)The effect of characteristics of source credibility on consumer behaviour: A meta-analysis (2019)Customer engagement in social media: a framework and meta-analysis (2020)Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis (2021)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)What messages to post? Evaluating the popularity of social media communications in business versus consumer markets (2016)American Economic Review (2019)What you Feel, Is what you like Influence of Message Appeals on Customer Engagement on Instagram (2019)Fake news, social media and marketing: A systematic review (2020)Advances in Consumer Research (2025)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)Brand Community (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Predicting Elections with Twitter: What 140 Characters Reveal about Political Sentiment (2010)The Impact of New Media on Customer Relationships (2010)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Dynamic behavior of CO2 spot prices (2008)Joint advertising, pricing and collection decisions in a closed-loop supply chain (2015)Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and Firm Performance (2015)Collective Reputation and Quality (2005)Planning Marketing-Mix Strategies in the Presence of Interaction Effects (2005)Lock‐in situations in supply chains: A social exchange theoretic study of sourcing arrangements in buyer–supplier relationships (2008)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)Building Models for Marketing Decisions (2000)Innovation Diffusion and New Product Growth Models in Marketing (1979)Understanding the Impact of Synergy in Multimedia Communications (2003)Chapter 28 The Economic Analysis of Advertising (2007)
this work references cited by second hop

References

  • 2009Twitter power: Tweets as electronic word of mouth1,654 cited
  • 2000Differential Games in Economics and Management Science1,559 cited
  • 2015The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors1,071 cited
  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 2000Optimal Control Theory : Applications to Management Science and Economics741 cited
  • 1957An Operations-Research Study of Sales Response to Advertising597 cited
  • 2013On Brands and Word of Mouth460 cited
  • 1979Feature Article—Aggregate Advertising Models: The State of the Art366 cited
  • 2015Investigating how Word-of-Mouth Conversations about Brands Influence Purchase and Retransmission Intentions304 cited
  • 2004Differential Games in Marketing303 cited
  • 2003An Empirical Model of Advertising Dynamics302 cited
  • 1977Dynamic Optimal Control Models in Advertising: a Survey277 cited
  • 2014Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance203 cited
  • 1986Advertising Pulsing Policies for Generating Awareness for New Products

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

193 cited
  • 2014Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment191 cited
  • Cited by

    No citing works inside the corpus for this window.