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Estrategias de Merchandising: un análisis de su efectividad para la atracción de nuevos clientes
16 references·0 citing·55 second hopsampled
Estrategias de Merchandising: un análisis de su efectividad para la atracción de nuevos clientes (2021)Estrategias de Merchandising: un análisis…The COVID-19 Pandemic and the Antecedants for the Impulse Buying Behavior of US Citizens (2020)The COVID-19 Pandemic and the…Changes in Digital Communication During the COVID-19 Global Pandemic: Implications for Digital Inequality and Future Research (2020)Changes in Digital Communicat…Business models shifts: Impact of Covid-19 (2020)Business models shifts: Impac…Store layout effects on consumer behavior in 3D online stores (2018)Store layout effects on consu…Marketing sensorial: merchandising a través de las emociones en el punto de venta. Análisis de un caso (2018)Marketing sensorial: merchand…Does visual merchandising, store atmosphere and private label product influence impulse buying? Evidence in Jakarta (2018)Does visual merchandising, st…Impact of Online Store Atmosphere, Customized Information and Customer Satisfaction on Online Repurchase Intention (2017)Impact of Online Store Atmosp…The systematic review of literature in LIS (2016)The systematic review of lite…Moderating Effects of Sales Promotion Types (2015)Moderating Effects of Sales P…Moderating effects of situational characteristics on impulse buying (2014)Moderating effects of situati…Merchandising at the point of sale: differential effect of end of aisle and islands (2014)Merchandising at the point of…How does visual merchandising in fashion retail stores affect consumers’ brand attitude and purchase intention? (2014)How does visual merchandising…Factors impacting the efficacy of augmented reality virtual dressing room technology as a tool for online visual merchandising (2014)Factors impacting the efficac…Exploring the connections between visual merchandising and retail branding (2005)Exploring the connections bet…Visual merchandising and the creation of discernible retail brands (2003)Visual merchandising and the …Integrated measures of sales, merchandising, and distribution (1998)Integrated measures of sales,…On the relationship between store image, store satisfaction and store loyalty (1998)The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions (1998)Exploration of Apparel Brand Knowledge (2009)The role of the museum shop in extending the visitor experience (2009)Co-design visual merchandising in 3D virtual stores: a facet theory approach (2015)Research Methods in Psychology (2016)An approach to environmental psychology (1974)Positive psychology: An introduction. 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(2001)Identifying Digital Transformation Paths in the Business Model of SMEs during the COVID-19 Pandemic (2020)Impact of COVID-19 pandemic on information management research and practice: Transforming education, work and life (2020)Economic effects of the COVID-19 pandemic on entrepreneurship and small businesses (2021)Digital Inequality: From Unequal Access to Differentiated Use (2004)The Deepening Divide: Inequality in the Information Society (2005)The contemporary US digital divide: from initial access to technology maintenance (2015)COVID-19, internet, and mobility: The rise of telework, telehealth, e-learning, and e-shopping (2021)Digital Engagement of Older Adults: Scoping Review (2022)Impacts of the COVID-19 pandemic on the social sphere and lessons for crisis management: a literature review (2023)An Index of Factorial Simplicity (1974)Motivational, emotional, and behavioral correlates of fear of missing out (2013)COVID-19, consumer behavior, technology, and society: A literature review and bibliometric analysis (2021)Effect of green marketing mix, green customer value, and attitude on green purchase intention: evidence from the USA (2022)A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity (2018)Understanding the use of Virtual Reality in Marketing: A text mining-based review (2018)How to Promote User Purchase in Metaverse? 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References

  • 2020Business models shifts: Impact of Covid-19565 cited
  • 2020Changes in Digital Communication During the COVID-19 Global Pandemic: Implications for Digital Inequality and Future Research428 cited
  • 2003Visual merchandising and the creation of discernible retail brands228 cited
  • 2014Moderating effects of situational characteristics on impulse buying176 cited
  • 2020The COVID-19 Pandemic and the Antecedants for the Impulse Buying Behavior of US Citizens166 cited
  • 2018Store layout effects on consumer behavior in 3D online stores102 cited
  • 2014How does visual merchandising in fashion retail stores affect consumers’ brand attitude and purchase intention?96 cited
  • 2014Factors impacting the efficacy of augmented reality virtual dressing room technology as a tool for online visual merchandising80 cited
  • 2005Exploring the connections between visual merchandising and retail branding43 cited
  • 2016The systematic review of literature in LIS34 cited
  • 2018Does visual merchandising, store atmosphere and private label product influence impulse buying? Evidence in Jakarta30 cited
  • 2018Marketing sensorial: merchandising a través de las emociones en el punto de venta. Análisis de un caso29 cited
  • 1998Integrated measures of sales, merchandising, and distribution28 cited
  • 2014Merchandising at the point of sale: differential effect of end of aisle and islands

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24 cited
  • 2015Moderating Effects of Sales Promotion Types23 cited
  • 2017Impact of Online Store Atmosphere, Customized Information and Customer Satisfaction on Online Repurchase Intention22 cited
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