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Advertising as a Reminder: Evidence from the Dutch State Lottery · Study

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ArticleAdvertising as a Reminder: Evidence from the Dutch State Lottery

Chen He2022

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Articlegreen2022

Advertising as a Reminder: Evidence from the Dutch State Lottery

Chen He · Tobias J. Klein

20 citations·0/0 files stored·Marketing Science

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Decision-Making and Behavioral Economics

Abstract

We show that advertising can act as a reminder for consumers who intend to buy a product.

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References

1987Advertising and Promotion Management 1991Development and Testing of a Model of Consideration Set Composition 1995How Promotions Work 2010Persuasion: Empirical Evidence 2003Advertising, learning, and consumer choice in experience good markets: an empirical examination*1995How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments 2018Behavioral inattention 2008Limited Information and Advertising in the U.S. Personal Computer Industry

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Details

Year2022

Typearticle

Published2022-11-29

VenueMarketing Science

ISSN-L0732-2399

Languageen

Citations20

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

Identifiers

doi10.1287/mksc.2022.1405

openalex_workW3140738765

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