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Advertising as a Reminder: Evidence from the Dutch State Lottery
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References

  • 1987Advertising and Promotion Management868 cited
  • 1991Development and Testing of a Model of Consideration Set Composition683 cited
  • 1995How Promotions Work655 cited
  • 2010Persuasion: Empirical Evidence583 cited
  • 2003Advertising, learning, and consumer choice in experience good markets: an empirical examination*474 cited
  • 1995How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments452 cited
  • 2018Behavioral inattention415 cited
  • 2008Limited Information and Advertising in the U.S. Personal Computer Industry382 cited
  • 2001Empirically Distinguishing Informative and Prestige Effects of Advertising338 cited
  • 2014Stochastic Choice and Consideration Sets319 cited
  • 2003An Empirical Model of Advertising Dynamics302 cited
  • 2017Power to Choose? An Analysis of Consumer Inertia in the Residential Electricity Market255 cited
  • 1997Consideration: Review of Research and Prospects for Future Insights241 cited
  • 2019Subsidies and Time Discounting in New Technology Adoption: Evidence from Solar Photovoltaic Systems212 cited
  • 1994Do Coupon Expiration Dates Affect Consumer Behavior?207 cited

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  • 2017Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants199 cited
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