SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Contemporary Issues in Brand Management · Study

ChapterShelves

ChapterContemporary Issues in Brand Management

Emmanuel Mogaji2021

Chapter2021

Contemporary Issues in Brand Management

Emmanuel Mogaji

8 citations·0/0 files stored·Springer eBooks

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Corporate Identity and Reputation

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 8 citations exist upstream.

References

1996Measuring Brand Equity Across Products and Markets 2004When Good Brands Do Bad 2010Demystifying customer brand engagement: Exploring the loyalty nexus 2011Exploring customer brand engagement: definition and themes 2010Customer Engagement as a New Perspective in Customer Management 2003Luxury for the masses.2015The impact of brand communication on brand equity through Facebook 2017Green brand benefits and their influence on brand loyalty

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2017The impact of consumer-brand engagement on brand experience and behavioural intentionsarticle · 5 shared references 2020Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumersarticle · 4 shared references 2023Toward a better understanding of key determinants and consequences of masstige consumptionarticle · 4 shared references 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validationarticle · 3 shared references 2016Capturing consumer engagement: duality, dimensionality and measurementarticle · 3 shared references 2014Exploring positively- versus negatively-valenced brand engagement: a conceptual modelarticle · 3 shared references

Details

Year2021

Typechapter

Published2021-01-01

VenueSpringer eBooks

Languageen

Citations8

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1007/978-3-030-66119-9_12

openalex_workW3141573508

Links

Imported from OpenAlex (CC0) — nothing here is generated.