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The relationship between brand experience and consumer-based brand equity in grocerants · Study

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ArticleThe relationship between brand experience and consumer-based brand equity in grocerants

Hyeon-Mo Jeon2021

OA

Articlegreen2021

The relationship between brand experience and consumer-based brand equity in grocerants

Hyeon-Mo Jeon · Se Ran Yoo

67 citations·0/0 files stored·Service Business

No readable copy stored yet — this record is metadata only.

Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Consumer Retail Behavior Studies

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 67 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1988Structural equation modeling in practice: A review and recommended two-step approach.1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1986Self-Reports in Organizational Research: Problems and Prospects 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1994Customer Loyalty: Toward an Integrated Conceptual Framework 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Cited by

2022Impact of Perceived Product Value on Customer-Based Brand Equity: Marx’s Theory – Value-Based Perspective 2022Exploring the Relationships among Brand Experience, Perceived Product Quality, Hedonic Value, Utilitarian Value, and Brand Loyalty in Unmanned Coffee Shops during the COVID-19 Pandemic 2025The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category 2022Structural relationship between food quality, usefulness, ease of use, convenience, brand trust and willingness to pay: the case of Starbucks 2022Understanding Consumer's purchase intention and consumption of convenience food in an emerging economy: Role of marketing and commercial determinants 2024The influence of brand experience on brand loyalty in the electronic commerce sector: the mediating effect of brand association and brand trust 2023Brand equity determinants and ecologically conscious consumer behavior in ridesharing: serial mediation and moderation analysis 2023A win-win situation: Enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification

Details

Year2021

Typearticle

Published2021-03-25

VenueService Business

ISSN-L1862-8508

Languageen

Citations67

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1007/s11628-021-00439-8

openalex_workW3142329634

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