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Fashion Films and Net-aesthetics
4 references·2 citing·25 second hop
Fashion Films and Net-aesthetics (2016)Fashion Films and Net-aestheticsNarrative and Persuasion in Fashion Advertising (2010)Narrative and Persuasion in F…Self‐Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration (2007)Self‐Referencing and Persuasi…Media Transportation and Advertising (2006)Media Transportation and Adve…‘Marketing aesthetics: The strategic management of brands, identity and image’ (1998)‘Marketing aesthetics: The st…Narrative Structures in Fashion Film: Generating Engagement (2019)Narrative Structures in Fashi…Los fashion films como contenido particular del marketing de moda: un análisis de su naturaleza en el contexto de los mensajes híbridos (2019)Los fashion films como conten…Flow: the psychology of optimal experience (1990)Basics of Qualitative Research (1992)Basics of Qualitative Research (1992)Exploring customer brand engagement: definition and themes (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer engagement in online brand communities: a social media perspective (2015)The Handbook of Social Psychology (1969)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The role of transportation in the persuasiveness of public narratives. (2000)Measuring Narrative Engagement (2009)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation (2013)Intrinsic Motivation and Self-Determination in Human Behavior (1985)Intrinsic Motivation and Self-Determination in Human Behavior (1988)Automated Text Analysis for Consumer Research (2017)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Lector in fabula (1989)100 Years of the Fashion Film: Frameworks and Histories (2013)“The Good Italian”: Fashion Films as Lifestyle Manifestos. A Study Based on Thematic Analysis and Digital Analytics (2024)Fashion-ology: An Introduction to Fashion Studies (2004)Fashion-ology (2005)Beyond rarity: the paths of luxury desire. How luxury brands grow yet remain desirable (2016)Seeing things: consumer response to the visual domain in product design (2004)Brands and Branding: Research Findings and Future Priorities (2006)How to Sustain the Customer Experience: (2007)
this work references cited by second hop

References

  • 2007Self‐Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration777 cited
  • 2010Narrative and Persuasion in Fashion Advertising375 cited
  • 1998‘Marketing aesthetics: The strategic management of brands, identity and image’286 cited
  • 2006Media Transportation and Advertising265 cited

Cited by

  • 2019Los fashion films como contenido particular del marketing de moda: un análisis de su naturaleza en el contexto de los mensajes híbridos7 cited
  • 2019Narrative Structures in Fashion Film: Generating Engagement5 cited

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