Articlegold2021

Do Good, Have Good: A Mechanism of Fostering Customer Pro-Environmental Behaviors

Nabeel Younus Ansari · Temoor Anjum · Muhammad Farrukh · Petra Heidler

24 citations0/0 files storedSustainability

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Environmental Sustainability in Business Corporate Social Responsibility Reporting Corporate Social Responsibility and Sustainability

Abstract

This paper aims to investigate the role of corporate social responsibility (CSR) in fostering customer’s pro-environmental behavior (PEBs) through customer engagement (CE). Data collected from the hotel customers were analyzed through structural equation modeling. The present research findings reveal the significant role of CSR activities in positively influencing customer PEBs. Moreover, the results also suggest the mediation of CE in the relationship between CSR and customer PEBs. The current research findings offer significant implications that can be employed in developing a result-oriented marketing strategy in CSR activities that contribute to environmental protection and sustainability.

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References

2014A new criterion for assessing discriminant validity in variance-based structural equation modeling 2000An Integrative Theory of Intergroup Conflict 2014Partial least squares structural equation modeling (PLS-SEM)1989Social Identity Theory and the Organization 1989Social Identity Theory and the Organization 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility 2011Customer Engagement 2012What We Know and Don’t Know About Corporate Social Responsibility

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