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ArticlePersonal branding project in a sport marketing class

Kristi F. Oshiro2021

Article2021

Personal branding project in a sport marketing class

Kristi F. Oshiro · Natasha T. Brison · Gregg Bennett

11 citations·0/0 files stored·Journal of Hospitality Leisure Sport & Tourism Education

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Management and Marketing Education Higher Education and Employability Hospitality and Tourism Education

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 11 citations exist upstream.

References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1991Managing brand equity : capitalizing on the value of a brand name.1992Managing Brand Equity: Capitalizing on the Value of a Brand Name 2006Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities 2006Are brands forever? How brand knowledge and relationships affect current and future purchases 2000Brands and brand equity: definition and management 2008Building brand identity in competitive markets: a conceptual model 2011Five Key Ingredients for Improving Student Motivation

Details

Year2021

Typearticle

Published2021-04-01

VenueJournal of Hospitality Leisure Sport & Tourism Education

ISSN-L1473-8376

Languageen

Citations11

Files0 public / 0

ShelfManagement and Marketing Education

Identifiers

doi10.1016/j.jhlste.2021.100308

openalex_workW3145380949

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