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Natasha T. Brison · Study

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Natasha T. Brison

6 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0002-6922-6169

h-index6

i106

Citations169

Works here6

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Most cited in this library

How I Perform is Not Enough: Exploring Branding Barriers Faced by Elite Female Athletes2018 · 65 citations
Do Fans Care About the Activist Athlete? A Closer Look at Athlete Activism Effect on Brand Image2022 · 32 citations
A Tale of Two Brands: Examining Elite Female Athletes’ Branding and Self-Presentation Strategies Over Time2022 · 24 citations
Lose like a man: body image and celebrity endorsement effects of weight loss product purchase intentions2019 · 23 citations
Mary Ann to her Ginger: comparing the extended brand identity of two elite female athletes2017 · 14 citations

Works

6 shown

A Tale of Two Brands: Examining Elite Female Athletes’ Branding and Self-Presentation Strategies Over Time

International Journal of Sport Communication·2022·2 authors

24citations

Do Fans Care About the Activist Athlete? A Closer Look at Athlete Activism Effect on Brand Image

International Journal of Sport Communication·2022·4 authors

32citations

Personal branding project in a sport marketing class

Journal of Hospitality Leisure Sport & Tourism Education·2021·3 authors

11citations

Lose like a man: body image and celebrity endorsement effects of weight loss product purchase intentions

International Journal of Advertising·2019·2 authors

23citations

How I Perform is Not Enough: Exploring Branding Barriers Faced by Elite Female Athletes

Sport Marketing Quarterly·2018·3 authors

65citations

Mary Ann to her Ginger: comparing the extended brand identity of two elite female athletes

International Journal of Sports Marketing and Sponsorship·2017·3 authors

14citations