A bibliometric review ofInternational Marketing Review (IMR): past, present, and future

Abstract

Purpose The primary objective of this endeavour is to form a retrospective overview of theInternational Marketing Review (IMR) and map its way forward. Design/methodology/approach A range of bibliometric techniques has been employed to analyse the performance ofIMRand its stakeholders, map the evolution of its thematic and intellectual structures and analyse the factors drivingIMR's academic influence and impact Findings IMR's academic contributions, influence and impact have grown progressively. The thematic structure of the journal has evolved into six clusters. Simultaneously, its research fronts have submerged to six bibliographic clusters, noted as marketing channels, cross-cultural impact on emerging markets, export performance, country of origin (COO), online consumers and global business environment. Among these, the first four are still evolving, suggesting scope for future submissions. Research limitations/implications The limitation of this endeavour largely arises from its selection of bibliographic data being confined to Scopus. Originality/value To the best of the authors’ knowledge, this is the first objective assessment of the journal, useful to its authors, readers, reviewers and editorial board.

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No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 64 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.