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Birth of a Salesman
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  • 2006Selling the Sewing Machine Around the World: Singer’s International Marketing Strategies, 1850–192080 cited
  • 2011The Origin and Development of Markets: A Business History Perspective79 cited
  • 2011Business History: Time for Debate75 cited
  • 2010Dissemination of management into politics: Michael Porter and the political uses of management consulting65 cited
  • 2011From long-term savings to instant mortgages: financial demonstration and the role of interaction in markets65 cited
  • 2014Historical research in marketing theory and practice: a review essay62 cited
  • 2012Breaking the Sales Force Incentive Addiction: A Balanced Approach to Sales Force Effectiveness51 cited
  • 2005Recasting the Organizational Synthesis: Structure and Process in the Twentieth and Twenty-First Centuries50 cited
  • 2006Building down and dreaming up47 cited
  • 2012Brand Protection and the Globalization of British Business47 cited
  • 2012Character analysis and racism in marketing theory and practice43 cited
  • 2007Revisiting the Emergence of the Modern Business Enterprise: Entrepreneurship and the Singer Global Distribution System38 cited
  • 2012Extension in the Subjectifying Power of Marketing Ideology in Organizations33 cited
  • 2008

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Selling the American Way: The Singer Sales System in Japan, 1900–1938
27 cited
  • 2015Beyond the couch26 cited
  • 2011Correspondence sales education in the early twentieth century: The case of The Sheldon School (1902–39)26 cited