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Sport scandal and fan response: the importance of ambi-fans
16 references·0 citing·51 second hop
Sport scandal and fan response: the importance of ambi-fans (2021)Sport scandal and fan response: the impor…Celebrity endorsement, brand credibility and brand equity (2011)Celebrity endorsement, brand …The impact of perceived corporate social responsibility on consumer behavior (2005)The impact of perceived corpo…SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)SPONSORSHIP-LINKED MARKETING:…Social Identity Complexity and Outgroup Tolerance (2005)Social Identity Complexity an…CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)CONGRUENCE EFFECTS IN SPONSOR…Supporters, Followers, Fans, and Flaneurs (2002)Supporters, Followers, Fans, …Social Identity Complexity (2002)Social Identity ComplexitySelf and Social Identity (2002)Self and Social IdentityBeing better by being right: Subjective group dynamics and derogation of in-group deviants when generic norms are undermined. 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References

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  • 1986Psychology of intergroup relations10,626 cited
  • 2005The impact of perceived corporate social responsibility on consumer behavior2,063 cited
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  • 2000Ingroup Bias and Self-Esteem: A Meta-Analysis

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359 cited
  • 1988The black sheep effect: Judgmental extremity towards ingroup members in inter‐and intra‐group situations346 cited
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