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Principles of Contemporary Marketing
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Principles of Contemporary Marketing (2008)Principles of Contemporary MarketingESGs and Customer Choice: Some Empirical Evidence (2023)ESGs and Customer Choice: Som…PERSEPSI KEGUNAAN DAN PROMOSI UNTUK MEMPREDIKSI NIAT PENGGUNAAN E-WALLET: SIKAP SEBAGAI VARIABEL MEDIATOR (2021)PERSEPSI KEGUNAAN DAN PROMOSI…STRATEGI PROMOSI DAN KOMUNIKASI (2019)STRATEGI PROMOSI DAN KOMUNIKA…Strategi Penetapan Harga (2019)Strategi Penetapan HargaMENGANALISIS PERILAKU KONSUMEN (2019)MENGANALISIS PERILAKU KONSUMENThe use of marketing tactics by the church in fulfilling its social mandate in KwaZulu-Natal (2015)The use of marketing tactics …Modeling the Impact of Marketing Information on Consumer Buying Behavior in a Matured Marketing Environment: An Exploratory Study of the Middle East Consumers (2013)Modeling the Impact of Market…The use of Internet in public relations and its impact on the practice: a New Zealand perspective (2010)The use of Internet in public…Content Analysis: An Introduction to its Methodology. (1984)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Designing and Conducting Mixed Methods Research (2007)Qualitative Interviewing: The Art of Hearing Data (1996)Strategies for ensuring trustworthiness in qualitative research projects (2004)Qualitative Research: A Guide to Design and Implementation (2009)Understanding Church Growth through Church Marketing: An Analysis on the Roman Catholic Church’s Marketing Efforts in Ghana (2018)Brand Management of Catholic Church in Poland (2020)Consumer Behavior and Marketing Strategy (1990)Influencing the online consumer's behavior: the Web experience (2004)Advances in Consumer Research (2025)Consumer Behaviour : Sukses Dengan Memahami Konsumen (2012)Kewirausahaan : The Long Life Way of Business (2012)The Influence of Brand Equity Elements on Purchase Decision and Its Imlication on Customer Loyalty (2019)Membangun Kepuasan Mahasiswa Pengguna Laboratorium Komputer (2018)LITERATURE REVIEW DETERMINASI PERILAKU KONSUMEN: KEBUDAYAAN, SOSIAL DAN PRIBADI (2022)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)\nThe use of partial least squares path modeling in international marketing (2009)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Determinants of Intention To Adopt E-Wallet: Considerations For MSMEs Going Digital (2022)Effect of Perceived Usefulness, Perceived Ease of Use, Perceived Security, and Cashback Promotion on Behavioral Intention to the DANA E-Wallet (2022)Do Small Medium Enterprises (SMEs) Need To Adopt E-wallet? A Study Post- Covid-19 Pandemic (2023)Corporate Social Responsibility as a Conflict Between Shareholders (2010)Corporate Sustainability: First Evidence on Materiality (2016)Greenwashing in environmental, social and governance disclosures (2020)Board gender diversity and ESG disclosure: The moderating role of audit committee (2024)Brand attitude as the catalyst: transforming perceived ESG to consumer's purchase intention in low-carbon consumption (2025)Environmental Social Governance ( ESG ) and Consumer Behavior: A Systematic Review and Research Agenda (2025)
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Cited by

  • 2023ESGs and Customer Choice: Some Empirical Evidence35 cited
  • 2019STRATEGI PROMOSI DAN KOMUNIKASI28 cited
  • 2021PERSEPSI KEGUNAAN DAN PROMOSI UNTUK MEMPREDIKSI NIAT PENGGUNAAN E-WALLET: SIKAP SEBAGAI VARIABEL MEDIATOR21 cited
  • 2019MENGANALISIS PERILAKU KONSUMEN19 cited
  • 2013Modeling the Impact of Marketing Information on Consumer Buying Behavior in a Matured Marketing Environment: An Exploratory Study of the Middle East Consumers12 cited
  • 2015The use of marketing tactics by the church in fulfilling its social mandate in KwaZulu-Natal12 cited
  • 2019Strategi Penetapan Harga10 cited
  • 2010The use of Internet in public relations and its impact on the practice: a New Zealand perspective8 cited

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