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Marketing Research: An Applied Orientation -6/E.
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Marketing Research: An Applied Orientation -6/E. (2010)Marketing Research: An Applied Orientatio…SNS citizenship behavior based on D&M information system success model and social capital theory: Mediating role of subjective well-being (2024)SNS citizenship behavior base…Psychological mechanisms behind access-based luxury brand consumption: Empirical investigation from the lens of new ownership paradigm (2024)Psychological mechanisms behi…The deterrence effect of Guanxi on opportunism: The moderating effects of “three institutional pillars” (2021)The deterrence effect of Guan…The adoption of pricing from an organizational perspective and its impact on relative firm performance (2021)The adoption of pricing from …Consumer cultural studies (2019)Consumer cultural studiesCompeting scales for measuring perceived quality in the electronic retail industry: A comparison between E-S-Qual and E-TailQ (2019)Competing scales for measurin…THE INFLUENCE OF PERCEIVED QUALITY, BRAND IMAGE, AND EMOTIONAL VALUE TOWARDS PURCHASE INTENTION OF CONSINA BACKPACK (2017)THE INFLUENCE OF PERCEIVED QU…Contemporary Marketing (1974)Research Methods for business (2013)Marketing Management 15e Global Edition (2018)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)DIRECTIONS AND TOOLS OF STRATEGIC MARKETING MANAGEMENT OF RETAIL TRADE ENTERPRISES IN MODERN RUSSIA ON THE BASIS OF QUALITY MANAGEMENT (2019)A comparison between E-TailQ and ES-Qual for measuring e-service quality in the retail industry: an emerging economy case (2022)Customer satisfaction in the pet food subscription-based online services (2024)Possessions and the Extended Self (1988)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Research methods for business: A skill building approach (1993)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Adopting big data to create an “outside-in” global perspective of guanxi (2021)The impact of normative institutions on socially sustainable supply chain management: the role of individual cultural values (2023)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)The Principles of Psychology (1891)Information Systems Success: The Quest for the Dependent Variable (1992)The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites (2007)
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  • 2019Competing scales for measuring perceived quality in the electronic retail industry: A comparison between E-S-Qual and E-TailQ36 cited
  • 2021The deterrence effect of Guanxi on opportunism: The moderating effects of “three institutional pillars”30 cited
  • 2024Psychological mechanisms behind access-based luxury brand consumption: Empirical investigation from the lens of new ownership paradigm21 cited
  • 2017THE INFLUENCE OF PERCEIVED QUALITY, BRAND IMAGE, AND EMOTIONAL VALUE TOWARDS PURCHASE INTENTION OF CONSINA BACKPACK11 cited
  • 2021The adoption of pricing from an organizational perspective and its impact on relative firm performance10 cited
  • 2019Consumer cultural studies9 cited
  • 2024SNS citizenship behavior based on D&M information system success model and social capital theory: Mediating role of subjective well-being8 cited

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