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ArticleMarketing, 6th ed

Philip Kotler2004

Article2004

Marketing, 6th ed

Philip Kotler · Linden · Stewart · Gary Gary

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior and Marketing Influence

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2011Research Note —The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement Products 2011Design innovation and marketing strategy in successful product competition 2007A Meta-Analysis of Studies on the Determinants of Standardization and Localization of International Marketing and Advertising Strategies 2011Factors influencing successful use of mobile technologies to facilitate E-Commerce in small enterprises: The case of Kenya 2008Construction of on‐line consumer behavior models: a comparative study of industries in Taiwan 2015The impact of mobile advertising on Vietnamese consumer buying decision 2008Competitive marketing strategies of selected hotels: an exploratory study 2005Social marketing communication in a multicultural environment: practical issues and theoretical contributions from cross-cultural marketing

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Year2004

Typearticle

Published2004-01-01

Languageen

Citations42

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ShelfMarketing and Advertising Strategies

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