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• 2011Design innovation and marketing strategy in successful product competition73 cited
• 2007A Meta-Analysis of Studies on the Determinants of Standardization and Localization of International Marketing and Advertising Strategies35 cited
• 2011Factors influencing successful use of mobile technologies to facilitate E-Commerce in small enterprises: The case of Kenya29 cited
• 2008Construction of on‐line consumer behavior models: a comparative study of industries in Taiwan29 cited
• 2008Competitive marketing strategies of selected hotels: an exploratory study15 cited
• 2015The impact of mobile advertising on Vietnamese consumer buying decision15 cited
• 2005Social marketing communication in a multicultural environment: practical issues and theoretical contributions from cross-cultural marketing13 cited
• 2010Applying Marketing Concepts to Book Publishing in Nigeria10 cited
• 2011Consumer ethnocentrism and attitudes towards domestic and foreign products : a South African study10 cited
• 2004Building brands through alternative brand contact communications6 cited