Foreign market re-entry: A review and future research directions

Abstract

Foreign market re-entry has increasingly attracted academic interest. However, different streams of research have developed largely independently of each other, which has hindered theory development and practical advancement in the field. By reviewing 45 relevant articles in international business and related disciplines between 1996 and 2020, this study provides a systematic review and analysis of the literature on re-entry. In addition, a framework is developed to direct future research efforts. Following the logic of ‘Antecedents-Phenomenon-Consequences’ and focusing on the time dimension, this study enables better understanding of the re-entry phenomenon and provides recommendations for future research in this area.

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