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Developing brand identities for international new ventures under uncertainty: Decision-making logics and psychic distance
16 references·0 citing·37 second hop
Developing brand identities for international new ventures under uncertainty: Decision-making logics and psychic distance (2021)Developing brand identities for internati…An Introduction to Qualitative Research (2023)An Introduction to Qualitativ…Business Research Methods (2022)Business Research MethodsCase study research: design and methods (2011)Case study research: design a…Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory (2010)Basics of Qualitative Researc…Theory Building From Cases: Opportunities And Challenges (2007)Theory Building From Cases: O…Systematic combining: an abductive approach to case research (2002)Systematic combining: an abdu…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Basics of qualitative researc…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Exploration and Exploitation in Organizational Learning (1991)Exploration and Exploitation …Qualitative evaluation and research methods (1990)Qualitative evaluation and re…Qualitative evaluation and research methods (1990)Qualitative evaluation and re…Building Theories from Case Study Research (1989)Building Theories from Case S…Case Study Research: Design and Methods (1984)Case Study Research: Design a…The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)The Internationalization Proc…Researching Lived Experience: Human Science for an Action Sensitive Pedagogy (1990)Narrative Inquiry: Experience and Story in Qualitative Research (1999)Using thematic analysis in psychology (2006)Seeking Qualitative Rigor in Inductive Research (2012)THE INTERNATIONALIZATION OF THE FIRM ? FOUR SWEDISH CASES (1975)The Effect of National Culture on the Choice of Entry Mode (1988)Toward a Theory of International New ventures (1994)The Theory of the Growth of the Firm (1995)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)MAKING FAST STRATEGIC DECISIONS IN HIGH-VELOCITY ENVIRONMENTS. (1989)CASE Tools as Organizational Change: Investigating Incremental and Radical Changes in Systems Development (1993)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Knowledge Specialization, Organizational Coupling, and the Boundaries of the Firm: Why Do Firms Know More than They Make? (2001)Case Study Research (2004)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (2009)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)Prospect theory: An analysis of decision under risk (1988)Toward a knowledge‐based theory of the firm (1996)Absorptive Capacity: A Review, Reconceptualization, and Extension (2002)The Theory of Economic Development (2003)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Case Study Research: Design and Methods (1991)Socioemotional Wealth in Family Firms (2012)Process Studies of Change in Organization and Management: Unveiling Temporality, Activity, and Flow (2013)Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal (2018)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)Value creation in E‐business (2001)Knowing in Practice: Enacting a Collective Capability in Distributed Organizing (2002)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Smart tourism destinations: ecosystems for tourism destination competitiveness (2016)Research Methods in Business Studies (2020)The qualitative content analysis process (2008)
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  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
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