Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The importance of fit: a predictive model of cause marketing effects

16 references·1 citing·38 second hop

FromToDepth

this work references cited by second hop

References

1992A power primer.42,571 cited
2009Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement37,549 cited
1980Understanding Attitudes and Predicting Social Behavior25,805 cited
1985From Intentions to Actions: A Theory of Planned Behavior19,049 cited
2001Efficacy of the Theory of Planned Behaviour: A meta‐analytic review9,964 cited
2000Practical Meta-Analysis9,196 cited
1985Measuring the Involvement Construct6,012 cited
2015Methods of Meta-Analysis: Correcting Error and Bias in Research Findings5,540 cited
2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
2019The Handbook of Research Synthesis and Meta-Analysis4,525 cited
2006Assessing heterogeneity in meta-analysis: Q statistic or I² index?4,245 cited
2007Answering the Call for a Standard Reliability Measure for Coding Data4,219 cited
1996The Theory of Planned Behavior: A Review of its Applications to Health-Related Behaviors3,184 cited
2011Prospective prediction of health-related behaviours with the Theory of Planned Behaviour: a meta-analysis2,278 cited
2004Reliability in Content Analysis.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2,158 cited

1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited

Cited by

2023Examining the role of cause-related marketing in influencing the purchase intention of Indian customers in the FMCG sector: the role of attitude and cause involvement13 cited