Pengaruh Penggunaan Paylater Terhadap Perilaku Impulse Buying Pengguna E-Commerce di Indonesia

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68 citations0/0 files storedJurnal Riset Bisnis dan Investasi

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Consumer Behavior and Marketing Influence Technology Adoption and User Behaviour Consumer Retail Behavior Studies

Abstract

The development of e-commerce has had an impact on payment methods which were originally only known as cash payments, paper-based, card based, are now being introduced with new electronic-based payment systems such as m-banking, virtual accounts, payment applications. Paylater is a type of online credit payment. Paylater allows its users to have a credit card without a card and without a complicated manufacturing process. This study uses a quantitative descriptive analysis method so that the data used is the result of distributing questionnaires to 404 samples who meet the criteria. The results of this study indicate that the ease of use oftechnology paylaterhas an effect of 6.4% on the impulsive buying behavior ofusers e-commerce in Indonesia. From the results of data processing, it can be concluded that the ease of use oftechnology paylater byusers e-commerce in Indonesia is very good andusers paylater tend to make impulse buying when shopping

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 2000Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1 1987The Buying Impulse 1995Normative Influences on Impulsive Buying Behavior 1998Impulse buying: Modeling its precursors 1991Time-inconsistent Preferences and Consumer Self-Control 1986Consumer Search: An Extended Framework

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2024Impulsive buying in the digital age: investigating the dynamics of sales promotion, FOMO, and digital payment methods 2021Peran Teknologi Internet Dalam E-Commerce 2023The effect of paylater on purchase decision and continuance intention in generation Z at GoFood application

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