The interplay of marketing and design

Jörg Henseler · Manuela Guerreiro · Nelson Matos

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Marketing and Advertising Strategies Management and Marketing Education Service and Product Innovation

Abstract

Abstract This paper provides insights into the interdisciplinary intersections between marketing and design. It explores the various design intersections in the marketing fields. The collaboration between marketing and design is restricted by the paradigm boundaries, but not by the industry, researchers, and research projects. Challenges for both disciplines' future are explored, highlighting the need for a paradigm shift in marketing.

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2019Assessing measurement model quality in PLS-SEM using confirmatory composite analysis 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives 2001Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration 1978Basic Marketing: A Managerial Approach 2017Bridging Design and Behavioral Research With Variance-Based Structural Equation Modeling 2004The Different Roles of Product Appearance in Consumer Choice *2012To be or not to be in social media: How brand loyalty is affected by social media?2008Motivación de los empleados: un poderoso modelo nuevo

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