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The interplay of marketing and design
16 references·0 citing·46 second hop
The interplay of marketing and design (2021)The interplay of marketing and designUsing confirmatory composite analysis to assess emergent variables in business research (2020)Using confirmatory composite …Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Assessing measurement model q…Bridging Design and Behavioral Research With Variance-Based Structural Equation Modeling (2017)Bridging Design and Behaviora…Social Media Marketing: A Literature Review and Implications (2016)Social Media Marketing: A Lit…To be or not to be in social media: How brand loyalty is affected by social media? (2012)To be or not to be in social …Memorandum on design-oriented information systems research (2010)Memorandum on design-oriented…Motivación de los empleados: un poderoso modelo nuevo (2008)Motivación de los empleados: …The Different Roles of Product Appearance in Consumer Choice * (2004)The Different Roles of Produc…Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Investments in Consumer Relat…Design, innovation and the boundaries of the firm (1996)Design, innovation and the bo…Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationship Marketing of Ser…Product Shape as a Design Innovation Strategy (1987)Product Shape as a Design Inn…DESIGN: A POWERFUL BUT NEGLECTED STRATEGIC TOOL (1984)DESIGN: A POWERFUL BUT NEGLEC…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…Marketing as an Organized Behavioral System of Exchange (1974)Marketing as an Organized Beh…Broadening the Concept of Marketing. Too Far (1969)Broadening the Concept of Mar…Atmospherics as a Marketing Tool (1974)The role of strategic alliances in high‐technology new product development (1995)The Impact of Industrial Design Effectiveness on Corporate Financial Performance * (2004)Innovation Spaces: Towards a Framework for Understanding the Role of the Physical Environment in Innovation (2007)Basic objects in natural categories (1976)Possessions and the Extended Self (1988)Assessing the Self-service Technology Encounters: Development and Validation of SSTQUAL Scale (2011)What makes a destination beautiful? Dimensions of tourist aesthetic judgment (2014)Paving the way towards circular consumption: exploring consumer acceptance of refurbished mobile phones in the Dutch market (2015)Advances in Consumer Research (2025)The Strength of Weak Ties (1973)On the Evaluation of Structural Equation Models (1988)Alternative Ways of Assessing Model Fit (1992)The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors (2015)Consumer behavior in social commerce: A literature review (2016)Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Zero defections: quality comes to services. 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Reflections on a Future Agenda for the IS Field (2012)Genres of Inquiry in Design-Science Research: Justification and Evaluation of Knowledge Production1 (2015)Design science research genres: introduction to the special issue on exemplars and criteria for applicable design science research (2018)Design thinking to enhance the sustainable business modelling process – A workshop based on a value mapping process (2016)Escaping the iron cage: Liabilities of origin and CSR reporting of emerging market multinational enterprises (2016)Value Creation through Novel Resource Configurations in a Digitally Enabled World (2017)
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References

  • 2019Assessing measurement model quality in PLS-SEM using confirmatory composite analysis5,439 cited
  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
  • 2001Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration2,080 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 2017Bridging Design and Behavioral Research With Variance-Based Structural Equation Modeling1,023 cited
  • 2004The Different Roles of Product Appearance in Consumer Choice *912 cited
  • 2012To be or not to be in social media: How brand loyalty is affected by social media?865 cited
  • 2008Motivación de los empleados: un poderoso modelo nuevo782 cited
  • 1984DESIGN: A POWERFUL BUT NEGLECTED STRATEGIC TOOL452 cited
  • 2010Memorandum on design-oriented information systems research416 cited
  • 1974Marketing as an Organized Behavioral System of Exchange383 cited
  • 2016Social Media Marketing: A Literature Review and Implications311 cited
  • 1969Broadening the Concept of Marketing. Too Far287 cited
  • 1996Design, innovation and the boundaries of the firm263 cited
  • 2020Using confirmatory composite analysis to assess emergent variables in business research

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237 cited
  • 1987Product Shape as a Design Innovation Strategy232 cited
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