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Planejamento de marketing para periódicos científicos de acesso aberto
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Planejamento de marketing para periódicos científicos de acesso aberto (2021)Planejamento de marketing para periódicos…Open access in the world and Latin America: A review since the Budapest Open Access Initiative (2016)Open access in the world and …Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development (2003)Scholarly Research in Marketi…A Taxonomy of Consumer Satisfaction/Dissatisfaction Measures (1977)A Taxonomy of Consumer Satisf…A Review of Buyer Behavior (1967)A Review of Buyer BehaviorA Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…Rational behavior and economic behavior. (1953)Rational behavior and economi…The General Theory of Employment, Interest and Money, by John Maynard Keynes (1936)Social Choice and Individual Values. (1951)Toward a General Theory of Action. (1952)A formal theory of social power. (1956)MULTIPLE CRITERIA DECISION MAKING (MCDM) METHODS IN ECONOMICS: AN OVERVIEW / DAUGIATIKSLIAI SPRENDIMŲ PRIĖMIMO METODAI EKONOMIKOJE: APŽVALGA (2011)Renewing Research on Problemistic Search—A Review and Research Agenda (2017)The Theory of Buyer Behavior (1971)Marketing management: analysis. planning. implementation and control (2000)The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time (2003)A Framework for Conceptual Contributions in Marketing (2011)The evolution of service innovation research: a critical review and synthesis (2013)Advances in Consumer Research (2025)Developing measures of perceived life quality: Results from several national surveys (1974)Measuring Parent Satisfaction with Early Childhood Intervention Programs (1994)The Augmented Service Offering for Perceived and Actual Service Quality (1994)Developing Measures of Perceived Life Quality: Results from Several National Surveys (2005)Exploring How Privacy and Security Factor into IoT Device Purchase Behavior (2019)Construct validity in psychological tests. (1955)The Social Psychology of Groups (1959)A Factor Analytical Model of Brand Loyalty (1968)Role theory, role management and service performance (1998)Role Theory and the Management of Service Encounters (1999)A Theory of Cognitive Dissonance (2017)The rapid evolution of scholarly communication (2002)A New Era in Citation and Bibliometric Analyses: Web of Science, Scopus, and Google Scholar (2006)Open Access (2012)The state and evolution of Gold open access: a country and discipline level analysis (2018)Article processing charge expenditure in Chile: The current situation (2021)Global North-South science inequalities due to language and funding barriers (2026)Inequity In Social Exchange (1965)Managing Legitimacy: Strategic and Institutional Approaches (1995)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)
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References

  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development554 cited
  • 1953Rational behavior and economic behavior.156 cited
  • 1977A Taxonomy of Consumer Satisfaction/Dissatisfaction Measures111 cited
  • 1967A Review of Buyer Behavior87 cited
  • 2016Open access in the world and Latin America: A review since the Budapest Open Access Initiative42 cited

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