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Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework

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References

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2008

The Influence of Website Characteristics on a Consumer's Urge to Buy Impulsively

844 cited

2008The impact of online store environment cues on purchase intention814 cited

2007Shopping motivations on Internet: A study based on utilitarian and hedonic value791 cited

Cited by

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2023Effects of Background Fitting of e-Commerce Live Streaming on Consumers’ Purchase Intentions: A Cognitive-Affective Perspective117 cited
2023Live-streaming shopping: the impacts of para-social interaction and local presence on impulse buying through shopping value109 cited
2023An empirical study on impulse consumption intention of livestreaming e-commerce: The mediating effect of flow experience and the moderating effect of time pressure73 cited
2021Research on the Impact of Online Promotions on Consumers’ Impulsive Online Shopping Intentions70 cited
2024Impulse buying behavior during livestreaming: Moderating effects of scarcity persuasion and price perception67 cited
2022I give discounts, I share information, I interact with viewers: a predictive analysis on factors enhancing college students' purchase intention in a live-streaming shopping environment66 cited
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2025Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN52 cited
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2022Antecedents and consequences of consumers’ attitudes toward live streaming shopping: an application of the stimulus–organism–response paradigm46 cited
2024Understanding Consumer Trust Dynamics and Purchase Intentions in a Multichannel Live Streaming E-Commerce Context: A Trust Transfer Perspective39 cited