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Impact of visual merchandising of clothing stores on impulse buying behavior · Study

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ArticleImpact of visual merchandising of clothing stores on impulse buying behavior

Kaldeen Mohamed Mubarak2020

Article2020

Impact of visual merchandising of clothing stores on impulse buying behavior

Kaldeen Mohamed Mubarak · Musthapha Mufeeth

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Packaging Perceptions and Trends

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References

2002The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions 1973Situationism in psychology: An analysis and a critique.2009Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase 2015Sustainable fashion consumption and the fast fashion conundrum: fashionable consumers and attitudes to sustainability in clothing choice 1997Making Sense of Management: A Critical Introduction 2009The effects of sales promotion strategy, product appeal and consumer traits on reminder impulse buying behaviour 2006An Integrated Choice Model Incorporating Alternative Mechanisms for Consumers’ Reactions to In-Store Display and Feature Advertising 2012In-store demonstrations as a promotion tool

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Year2020

Typearticle

Published2020-01-01

Languageen

Citations18

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ShelfConsumer Retail Behavior Studies

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openalex_workW3168744709

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