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Artification strategies to improve luxury perceptions: the role of adding an artist name
16 references·0 citing·45 second hop
Artification strategies to improve luxury perceptions: the role of adding an artist name (2021)Artification strategies to improve luxury…What is a luxury brand? A new definition and review of the literature (2017)What is a luxury brand? A new…What is the Value of Luxury? A Cross‐Cultural Consumer Perspective (2012)What is the Value of Luxury? …Purchase intention for luxury brands: A cross cultural comparison (2011)Purchase intention for luxury…Comparing the importance of luxury value perceptions in cross-national contexts (2011)Comparing the importance of l…Brand and country-of-origin effect on consumers' decision to purchase luxury products (2011)Brand and country-of-origin e…The specificity of luxury management: Turning marketing upside down (2009)The specificity of luxury man…New luxury brand positioning and the emergence of Masstige brands (2009)New luxury brand positioning …Co-creating value for luxury brands (2009)Co-creating value for luxury …Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products (2008)Art Infusion: The Influence o…Impact of Personal Orientation on Luxury-Brand Purchase Value: An International Investigation (2005)Impact of Personal Orientatio…Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries (2005)Consumer Segments Based on At…Measuring perceptions of brand luxury (2004)Measuring perceptions of bran…The Marketing of Luxury Goods: An exploratory study – three conceptual dimensions (2003)The Marketing of Luxury Goods…Consumer rapport to luxury : Analyzing complex and ambivalent attitudes (2001)Consumer rapport to luxury : …The role of perceived risk in the quality-value relationship: A study in a retail environment (1999)The role of perceived risk in…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Qualitative Data Analysis: An Expanded Sourcebook (1994)Case Study Research (2004)Customer experience quality: an exploration in business and consumer contexts using repertory grid technique (2010)Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance (2012)YouTube vloggers' influence on consumer luxury brand perceptions and intentions (2016)Distinction: A Social Critique of the Judgement of Taste* (2018)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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(1992)The New Strategic Brand Management (2004)Fashion brands: branding style from Armani to Zara (2013)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)‘Masstige’ marketing: A review, synthesis and research agenda (2019)Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing (2019)Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Possessions and the Extended Self (1988)Scale Development : Theory and Applications (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Value‐based segmentation of luxury consumption behavior (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The virtual reality hardware acceptance model (VR-HAM): Extending and individuating the technology acceptance model (TAM) for virtual reality hardware (2018)The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric (1992)Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors? (1996)Speaking of Art as Embodied Imagination: A Multisensory Approach to Understanding Aesthetic Experience (2003)Aesthetic package design: A behavioral, neural, and psychological investigation (2010)Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement (2019)The Structure of Scientific Revolutions (2017)Moments of luxury: Hedonic escapism as a luxury experience (2019)Customers’ motivation to engage with luxury brands on social media (2020)Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands (2020)Intrinsic motivations, self-esteem, and luxury goods consumption (2011)Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay (2011)
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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1999The role of perceived risk in the quality-value relationship: A study in a retail environment1,675 cited
  • 2004Measuring perceptions of brand luxury1,555 cited
  • 2009Co-creating value for luxury brands964 cited
  • 2011Purchase intention for luxury brands: A cross cultural comparison728 cited
  • 2017What is a luxury brand? A new definition and review of the literature650 cited
  • 2009The specificity of luxury management: Turning marketing upside down644 cited
  • 2008Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products586 cited
  • 2003The Marketing of Luxury Goods: An exploratory study – three conceptual dimensions498 cited
  • 2005Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries419 cited
  • 2011Comparing the importance of luxury value perceptions in cross-national contexts383 cited
  • 2009New luxury brand positioning and the emergence of Masstige brands361 cited
  • 2005Impact of Personal Orientation on Luxury-Brand Purchase Value: An International Investigation318 cited
  • 2012What is the Value of Luxury? A Cross‐Cultural Consumer Perspective295 cited

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  • 2001Consumer rapport to luxury : Analyzing complex and ambivalent attitudes289 cited
  • 2011Brand and country-of-origin effect on consumers' decision to purchase luxury products284 cited
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