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The Effect of Green Marketing Strategy on Customer Loyalty Mediated by Brand Image

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References

1993An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty893 cited
1994An Introduction To Green Marketing749 cited
2013How Green Marketing Can Create a Sustainable Competitive Advantage for a Business120 cited
2010Green Marketing Management113 cited
2021The Impact of Green Marketing Practices on Consumer Buying Decision8 cited

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2024Green Marketing and Green Innovation on Green Purchase Intention Through Green Brand Image in Consumer Skincare5 cited

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