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I Will Survive: Predicting Business Failures from Customer Ratings · Study

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ArticleI Will Survive: Predicting Business Failures from Customer Ratings

Christof Naumzik2021

OA

Articlegreen2021

I Will Survive: Predicting Business Failures from Customer Ratings

Christof Naumzik · Stefan Feuerriegel · Markus Weinmann

44 citations·0/0 files stored·Marketing Science

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Financial Distress and Bankruptcy Prediction Digital Marketing and Social Media Customer churn and segmentation

Abstract

This paper presents a novel method that uses online ratings to predict business failures.

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References

1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality 1968FINANCIAL RATIOS, DISCRIMINANT ANALYSIS AND THE PREDICTION OF CORPORATE BANKRUPTCY 1980Financial Ratios and the Probabilistic Prediction of Bankruptcy 2006The Effect of Word of Mouth on Sales: Online Book Reviews 1966Financial Ratios As Predictors of Failure 2004Using Online Conversations to Study Word-of-Mouth Communication 2010Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics 1996SERVQUAL: review, critique, research agenda

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Details

Year2021

Typearticle

Published2021-11-10

VenueMarketing Science

ISSN-L0732-2399

Languageen

Citations44

Files0 public / 0

ShelfFinancial Distress and Bankruptcy Prediction

Identifiers

doi10.1287/mksc.2021.1317

openalex_workW3178201586

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